![]() Virtual worlds are meant to be inhabited and allow the interaction of its users through avatars (personified representations of the user within the digital environment). By bringing all of this together, XR can uncover a broad new spectrum of opportunities across real and virtual-based environments like the metaverse.Ī virtual world is a simulated version of the real world or an entirely new environment created through computer rendering technology. ![]() XR lies at the intersection of three technologies: virtual reality (VR), augmented reality (AR) and mixed reality (MR). Extended realityĮxtended reality (or XR) is an umbrella term for computer-generated environments that merge the physical and virtual worlds or create an entirely virtual experience for users. Some examples of AR technology at use include Instagram filters, Snapchat’s lenses and Pokémon Go. Users can make use of a device like their mobile phone or table to overlay graphics and sounds onto their real life environments. Augmented RealityĪugmented Reality (AR) overlays digitally-generated images onto the real world. Users can be fully immersed in these simulated realities with the help of dedicated VR headsets, haptic touch and even environmental feedback, which enables a 360º view in a virtual world where people can move in and interact with. Virtual RealityĪlso commonly written as VR, virtual reality is an immersive experience within an environment completely generated through computer technology. We’re also now seeing the rise of virtual influencers, which are avatars capable of representing brands and interacting with audiences in a more compelling way. ![]() In recent years, a number of brands have begun incorporating digital avatars into their campaigns. They can talk, dance, move and perform a range of activities in the metaverse. Immersive avatars are interactive and act as an extension of the users.They are static and do not interact with their environment. Traditional avatars in Web 2.0 are icons that represent a user in a social media or forum profile.Think of the 2D image you use on your Instagram profile or a 3D character in your favorite game. Avatars can be static or animated and many of us will already have some experience with them. AvatarĪn avatar is a digital character that represents you in a computer-generated world, like the metaverse. “Within the next decade, the metaverse will reach one billion people, host hundreds of billions of dollars of digital commerce and support jobs for millions of creators and developers,” said Nicola Mendelsohn, Vice President of Global Business Group at Meta. The metaverse has been predicted to have the potential to become a multi-trillion dollar economy. Each will have their own economies, communities, infrastructures and areas of interest. The expectation is that the metaverse will become a full-on evolution of the internet we have today - Web 2.0 - into Web 3.0, complete with several highly functioning, interconnected and decentralized virtual spaces. ![]() Meta, Microsoft and Tencent are just some of the tech giants leading the metaverse race. While the term has been around for three decades, it’s only now gaining widespread attention as more tech and cultural trends converge to create the metaverse.īy overlapping all of several digital evolutions (like VR and crypto), we’re walking towards the rise of the first fully realized metaverse. Users can enter the metaverse with a digital avatar, and they’re able to fully immerse themselves in the virtual world through sight, sound and touch. ![]() Extended Reality is a term commonly associated with virtual worlds. This is made possible thanks to a combination of technology like virtual and augmented reality, and artificial intelligence. Simply put, a metaverse is a set of shared 3D virtual environments where people can engage in day-to-day activities like working, socializing and having fun as they would in the real world. The metaverse is still somewhat of a vague term that, rather than describing a specific type of technology, can be best understood as a broader idea of how we will interact with technology in the near future. ![]()
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